Predatory Thinking - Dave Trott. That way they can make sure their team knows how to take advantage of the other teams weaknesses. When Dave Trott writes an ad people buy stuff.
Hes written lines so powerful that theyve wormed their way into playground chants pub chats and politicians speeches becoming part of our culture. Predatory Thinking is a masterclass in how to outwit the competition in ordinary life as well as in business. Predatory Thinking is a masterclass in how to outwit the competition in ordinary life as well as in business.
It is the philosophy that has underpinned Dave Trotts distinguished career as a copywriter creative director and founder of some of Londons most high-profile advertising agencies.
What you will learn from reading Predatory Thinking. Predatory thinking involves looking at a challenge you cant solve and getting upstream of itchanging it into a challenge you can solve. Predatory Thinking is a really seminal piece of work when it comes to writing about creativity.